How to Improve Your Freelancer Website: Page speed, UX, and More!


Your freelance website is your chance to showcase your personality and experience as a freelancer, and will often be one of the first ports of call your potential clients will make when ascertaining whether you are suitable for their needs.

If you still don’t have your own website, here’re the 4 reasons why you should get one ASAP

There are many small but effective changes you can make to your freelance website in order to really get the most out of it, from improving your SEO to shortening your load times.

Here we’ve covered some of our best tips for improving your freelance website today.


1) Improve your Page Speed

Most of us would agree that if a webpage takes too long to load, we’ll click get bored and click a different link to find a solution to whatever we’re browsing for faster.

Your freelance website is no different – if your page speed is too slow, you could be missing out on valuable traffic and potential clients for your business!

Check the speed of your page on PageSpeed Insights – ideally, you want your website to load within 1-3s. If your page speed needs improvement, you can make the following changes:

  • Leverage browser caching
  • Enable Gzip compression
  • Minimise redirects within your website
  • Optimise your images and specify your image dimensions


2) UX – Better user experience

A good user experience is essential if you want anyone to stay on your website once they’ve clicked that link.

A few things you might want to focus on for improving the UX of your site include:

  • Is it responsive (mobile-friendly)?
  • Do you have a menu/easy way of navigation?
  • Do you have a theme installed?
  • Do you have more than one page?
  • What does your branding look like? Colours, font, font size etc?


3) SEO – Search engine optimization

Improving the SEO of your freelance website is beneficial because the higher you are ranked on Google, the more traffic you’ll get. The more traffic you get, the more potential clients see your website!

If you are using WordPress for your freelance website, your first step should be to install the Yoast plugin, which provides an easy-to-understand method to optimise your pages and posts. Next, you should do some keyword research with Google Keyword Planner, or a premium SEO-service such as SEMrush or Ahrefs, and find some keywords you want to rank for on Google.

Then, tailor your pages and posts around these keywords. Check out this beginner’s guide to SEO for more information.


4) Website layout – Pick a professional theme

What is the layout of your website like? Have you thought about it, or do you have the default settings from when you first created your site?

A good layout can make or break your website. If you are using WordPress, we recommend getting a theme to set your website apart from others.

You could either get a free template, or pay for one with more customisable features and, in many cases, a higher quality look. 

A few great WordPress themes for freelancers include:


5) Portfolio linked in your website

For all freelancers, having a strong portfolio that showcases the best of your abilities is essential. What does your portfolio look like right now 

Do you have a dedicated page on your website with images and links to your work? Or is it something you’ve been putting off for a while?

There are many ways you can create a beautiful portfolio on your website yourself without having to pay a designer to create it. Check out this easy tutorial by Color Melon to see how.


6) Branding

Is your website consistent with your brand as a freelancer? It can be a difficult mindset to get into, but one of the essential parts of freelancing is marketing yourself effectively, and that starts with building a brand.

 A few ways you can improve your website’s branding could include:

  • Using the same freelance headshot photo across your website and social media
  • Using the same font for all blog posts and web pages
  • Writing in the same (or similar) tone on your website as you use on your social accounts – for example, do you prefer an informal and friendly tone, or a more formal and authoritative tone?
  • Keeping your colours consistent 

These small changes can be surprisingly effective at tying your various accounts into one true ‘brand,’ making any visitors to your website far more likely to remember you in the future.


How have you improved your freelance website? Let us know your best tips and tricks in the comments below!

Yasmin Purnell

Yasmin Purnell is a content creator at She has a great deal of experience working as a freelance copywriter and has enjoyed the Digital Nomad lifestyle. She is in charge of bringing you amazing freelancing tips and experiences that will help you boost your freelance business.

By Yasmin Purnell

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