What does a Web Designer do?


A web designer is responsible for the creation and design of media content and is responsible for the technical quality of a website. They deal with the implementation of company homepages, newsletters, e-commerce platforms, online marketing campaigns, etc. What does a web designer do?

What is web design?

Web design comprises the conception, creation and design of websites. It is the process of planning and building the elements of a website, from the page structure, navigation and layout to the images, colors, fonts, and graphics.

Role overview of a web designer - responsibilities, skills, background and salary
Role OVerview – Web Designer

Web design consists of various components that work together to create the finished website experience. This includes graphic design, user experience design, interface design, search engine optimization (SEO) and content creation. These elements ultimately determine how a website looks, feels, and functions on different devices. 

Web design also refers to the technical implementation of a website in accordance with the communication goals and the specifications of a company.

What are the responsibilities of a web designer?

The primary role of a web designer is the conception, design, implementation and maintenance of websites and other web applications. They are responsible for the website’s graphic and visual design, its layout as well as its functionality.

Web designers are also in charge of updating existing websites and implementing certain specifications onto the website as requested by the client. They optimize websites for maximum speed and scalability and maintain their appearance by enforcing content standards.

Responsibilities of a Web Designer
Responsibilities of a Web Designer

Web designers constantly test websites and make design improvements for them and are actively involved in conceptualizing creative ideas with clients. When necessary, they also integrate client CMS (Content Management System) programs into websites.

Throughout the website building process, web designers employ industry and design best practices and are required to prepare plans for designs and present the structure of the website to their clients/management.

What are the roles and responsibilities of a web designer?

  • Conception, design, implementation and maintenance of websites and other web applications
  • Responsible for the graphic design, layout and functionality of websites
  • Update existing websites
  • Implement specifications onto websites that are in line with client needs
  • Optimize websites for maximum speed and scalability
  • Maintain appearance of websites by enforcing content standards
  • Regularly test websites
  • Make design improvements for websites 
  • Conceptualize creative ideas with clients
  • Integrate client CMS programs onto websites
  • Employ industry and design best practices
  • Prepare plans for website designs 
  • Present structure of websites to clients/management

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What are the skills of a web designer?

Web designers have extensive knowledge in the principles of design and are proficient in graphic design software such as Adobe Illustrator, Affinity Designer etc. They also have expert proficiency in programming languages such as HTML, CSS and JQuery and are familiar with API web integration.

Web designers have knowledge of CMS and Responsive Design and have a good understanding of UX (User Experience), UI (User Interface) and Colour Theory.

Skills of a Web Designer
Skills of a Web Designer

They  have a good understanding of SEO principles and web server management and are up-to-date with international web protocols and standards. Web designers also have basic knowledge in digital marketing and business management.

A good web designer is creative, imaginative and adaptable. They possess strong communication and analytical skills and have a keen eye for details. They also have excellent visual design, IT and time management skills. 

What skills does a web designer have?

  • Extensive knowledge in the principles of design
  • Proficiency in graphic design software such as Adobe Illustrator
  • Expert proficiency in programming languages such as HTML and CSS
  • Familiarity with API web integration
  • Knowledge of CMS 
  • Knowledge of Responsive Design
  • Strong understanding of UX and UI
  • Knowledge of Colour Theory
  • Good understanding of SEO principles
  • Knowledge of web server management software
  • Up-to-date with  international web protocols and standards
  • Basic knowledge in digital marketing and business management
  • Creativity
  • Strong imagination
  • Adaptability
  • Strong communication skills
  • Analytical skills
  • Attention to detail
  • Excellent visual design skills
  • Strong IT skills
  • Efficient time management skills

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What qualifications do you need to be a web designer?

You can choose to get a degree in Design Media or a related field but you don’t really need a Bachelor’s degree to work as a web designer. For most jobs, you will need to present a portfolio of your best work upon which your evaluation will be based on. 

As long as you have a creative mindset, the ability to understand the basics of design and strong programming skills, you’re good to go. You can ofcourse always boost your chances of being hired by obtaining certifications from courses. Check out a few options for these below:

Is web designer a good career?

The salary of a web designer depends on factors such as the industry they’re in, the role they have, and the location of the job. For junior-level roles, the annual starting salary in the US is up to $50,900. The average salary with a few years of experience is closer to $66,000. At senior level roles with considerable professional experience, annual salaries can go up to $78,000. 

How much do web designers make?

Junior $50,900
Average $66,000
Senior $78,000

How much do freelance web designers make?

Average Hourly Rate of a Freelance Web Designer
Average Hourly Rate of a Freelance Web Deigner

The freelancermap rate index in April 2021 shows an average hourly rate of $57. Considering an 8-hour working day, freelance designers make about $456 a day.

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Natalia Campana

Natalia is part of the international team at freelancermap. She loves the digital world, social media and meeting different cultures. Before she moved to Germany and joined the freelancermap team she worked in the US, UK and her home country Spain. Now she focuses on helping freelancers and IT professionals to find jobs and clients worldwide at www.freelancermap.com

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By Natalia Campana

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