Freelancer webpages are often the first place where a client really learns about you. Even if they stumbled upon you via a recruiting page, you applied directly or somebody served as a middleman, they will go to your page to get a better impression. And while having a page with long, thought-out texts is definitely not a bad thing, sprinkling a little bit of multimedia in there is what will make a good webpage great.
You might think multimedia means a lot of work, and while it definitely means some. the benefits far outweight the time investment. There are many free tools you can use to create beautiful things with nowadays – so saying that you don’t have the skills isn’t really a valid excuse anymore!
Interested? Here are five multimedia formats that fit freelancers perfectly:
1. Video slideshows
Our first couple of formats are of the moving picture variety. The way we consume content online has been changing in the past several years and nowadays video has become more important than ever. Facebook understands that (autoplaying videos), Twitter does as well. The best things is – you can also utilize everything that these big social media companies are.
Video slideshows are a great place to start with your video strategies. They are easy to make – you just string images together, add audio and voila – you have a video. Granted, it’s not an actually recorded video with a lot of action, but it’s a start. The difference between just putting up your Powerpoint slides online and making them into a video is immense. What would you rather do – click yourself through slides or have the person who created them do it for you while also explaining in-depth what they mean?
A golden rule for creating videos is to always add subtitles – a lot of people can’t listen to audio – not everyone has their headphones around at all times.
The second type of video you can start easily creating as a freelancer are vlogs (video logs). For a vlog, all you need is yourself, a webcam and a microphone. Guess what? If you have a laptop or a smartphone that is less than three years old, you’re probably covered in both those departments. What you do content-wise is up to you.
A vlog can be about literally anything – you can talk about a project you’re excited about, the challenges you face while freelancing, a new skill you’re learning – really, anything interesting and freelancing-related. Personal experience, interests and audience feedback will help you decide what you want to focus on in the long-term.
Check out our guest article from a Freelancer with her own Youtube Channel, on why YouTube is worth it for freelancers.
Screencasts are a great tool – they’re done by recording what’s happening at your laptop screen. You’ve probably used them at some point. Whether you watched Photoshop tutorials or people explaining some other type of software, screencasts are the perfect way to show somebody how to perform a certain task, step-by-step. If you’re not the type of person who wants to make vlogs and have experience with some interesting software, that’s your type of video.
Again, don’t forget to add subtitles. And go slow – screencasts are the type of videos you want to pause, rewind and watch multiple times. A good way to make that easier for your audience is to add time markers in the description of your video. If people are struggling with a certain step, having a marker take them to 1:22 where this step starts can be very helpful.
4. Podcasts / Talks
Now that we’ve covered videos, let’s move on to audio. Yes, videos have been getting extremely popular in the last five years, but podcasts are a trend that is newer and, arguably, in high demand at the moment. Everyone who goes running, waits at lines often, has to shop in a big supermarket or travels a long way to work knows how great podcasts can be. They fill those times with something informative.
Again, not much tech required to start here. A good microphone is definitely a plus and cutting away unnecessary pauses can increase the quality of the podcast, but all of that can also come with time. You don’t have to invest in it right away. As with vlogs you can talk about everything. Consider inviting some interesting guests – they can be fellow freelancers or clients that want to talk about freelancing. Everything goes.
And last but not least, let’s not forget about what all started multimedia – images. A good article can be made great by an interesting illustration. While there are a lot of types of images, I would like to highlights infographics here. There are a great way to present a lot of information in a visually pleasing manner. And with the plethora of online tools out there, you’re free to start!
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